Last Updated July 16, 2025

This Cookies Policy provides information about the Cookies (as described below) used with this website (https://www.firstreliance.com/), and any other related sites operated  by First Reliance Bank (“Bank” “we,” “us,” or “our”), that link to this Cookie Policy (collectively, the “Site”). Please read this Cookies Policy together with our Privacy Notice for this Site. We reserve the right to modify, amend or cancel this Cookie Policy at any time to reflect changes in the law, or data collection and use practices, the features of our services or Site, or advances in technology.

A. List of Cookies

We and our digital Service Providers and Third Parties (e.g., Google, Meta or LinkedIn) may use Cookies, Web Beacons, mobile advertising identifiers, and other technologies for the purposes of delivering tailored advertising to you across the internet, and to help manage and optimize our internet-business and communications. “Cookies” are pieces of data stored by your browser and used by web servers to uniquely distinguish your browser from all others and remember your browser over time, including preferences and other information. “Web Beacons” are small image files that are loaded when a web page or other online resource is processed by your browser (including when emails are opened). Should you configure your browser to reject Cookies, you may disable some of our online service’s features.

We use the following types of Cookies:

• Performance Cookies: These Cookies let us count visits and traffic sources to measure and improve the performance of our Sites. They help us know which pages are the most and least popular and help us understand how visitors move around the Site. 
• Marketing Cookies: These Cookies collect information to help us market our products and services. Online Information, including digital identifiers, may be collected through these technologies (e.g., Google Analytics) and may be disclosed to Service Providers and Third Parties to conduct analytics and/or to display ads based on a user’s experience on our Site and/or other websites. 
• Strictly Necessary Cookies: These Cookies are necessary for the Site to function and enable you to use its services and features. Without these Cookies, our Site could not perform certain functions or offer certain services or features. 
• Functional Cookies: These Cookies enable the website to provide enhanced functionality and personalization. They may be set by us or our Service Providers.

We use certain first-party marketing, performance and statistical/analytics cookies to better understand our users, the return rate of users and the performance of our Websites and to provide relevant advertisements for products and services you may be interested in. Specifically, our Site use the following cookies:

B. Use of Google Analytics

We may use Google Analytics to collect certain analytical information (including IP addresses) to help us better understand activity on the Site. Google Analytics uses cookies to track you on the Site, record multiple visits by you to the Site, and record all the pages you visit on the Site. Google Analytics tracks your visits to the Site whenever you return.

We receive this data from Google in an aggregated, anonymous form that does not personally identify you. We will not use Google Analytics to track, collect, or upload any data that personally identifies an individual (such as a name, email address, or address) or other data that can reasonably be linked to such information by Google.

The Site may use all features of Google Analytics for display advertisers, including obtaining specific visitor cookie data, such as the source, medium, and keyword used to visit the Site.  Google Analytics does not store any user-specific data, and the Site will not use specific data regarding Users or Visitors in any way related to Google Analytics, Google Adwords and Remarketing.

The Site may use remarketing with Google Adwords and analytics to display content-specific advertisements to you if you previously visited the Site when you go to other websites that have Google Display Network implemented.

The Site and other third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimize, and serve ads based on your past visits to the Site.

We will not facilitate the merging of Personal Information with non-personally identifiable information that is collected through any Google advertising product or feature unless you specifically and affirmatively provide us with your consent to that merger of Personal Information and non-personally identifiable information.

If you would like to learn more about how Google uses information collected through Google Analytics, you can find out more here.

If you want to opt out of Google Analytics, you can download and install the add-on for your web browser here.

C. Disabling or Blocking Cookies

Almost all web browsers allow you to verify which cookies are present on your device, block cookies, or receive notifications when a cookie is set. You can also set cookie preferences proactively on all browsers and devices used. Additionally, you can reset your preferences whenever you clear your cache or cookies. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. Additionally, you can reset your preferences whenever you clear your cache or cookies.

Below are links informing you of methods offered by some popular browsers which allow users to express their options regarding the use of cookies:

Google Chrome: https://support.google.com/chrome/answer/95647?hl=en&co=GENIE.Platform%3DDesktop

Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/16.1/mac/13.0

Mozilla Firefox: https://support.mozilla.org/en-US/kb/websites-say-cookies-are-blocked-unblock-them#w_check-cookie-settings

Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

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