First Reliance Bank was founded in Florence, South Carolina, in 1999 with a clear and singular purpose: to improve the lives of our clients, communities, and associates. Today, we’re proud to be ranked among the top 11 banks in South Carolina by asset size, a testament to our growth and commitment.
Our tagline, “There’s More to Banking than Money,” truly embodies our philosophy. At First Reliance Bank, we believe banking is about building lasting relationships, not just processing transactions. We’re dedicated to offering personalized guidance, trusted advice, and comprehensive solutions that support your financial journey.
But our commitment extends far beyond the walls of our branches. We believe that a strong community is built on strong relationships and active participation. That’s why our employees dedicate their time and passion to serving the communities where we live and work.
Experience banking built around you, by people right here in your community. Whether you prefer the convenience of digital banking from anywhere or the personal touch of a friendly face at one of our local branches, we make banking easy and accessible.
At First Reliance, we live by our arc service standard: accuracy, responsiveness, and courtesy.
We have to provide information to our clients that they can trust and stand by. In a world of instant gratification; we need to deliver responses in real-time and with the highest level of service and respect. We live by these standards every day, and this is the level of client service we are committed to.
Accuracy, Responsiveness, and Courtesy – are expectations that I would anticipate if I were the customer, therefore I am conscientious of the quality of service I provide. People want to feel valued and know that they are heard. It is important to me to view the time I spend with my clients as an investment and not an expense.
I believe our ARC service standards come down to the “Golden Rule”. It’s treating our customers how I would want to be treated as a customer with courtesy and respect and handling transactions accurately and responding to problems promptly.
To me, the arc of service means always putting the customer first. It summarizes how we go about business to deliver the best experience possible. Our customers are the reason we exist and it’s a reminder to always keep that in mind.
First Reliance Bank has a culture built on the foundation of serving clients and each other. The bank’s ARC logo and acronym stands for Accuracy, Responsiveness, and Courtesy and we make it a priority to deliver a consistent level of all three standards and embrace these standards in each conversation and meeting. We look forward to helping each individual and business owner reach and exceed their financial goals by sharing these core values and striving to improve every day.
Everything long-lasting and of quality must be built on a strong and reliable foundation. As our foundation, the “ARC” – Accuracy, Responsiveness and Courtesy, creates the DNA that allows our teams to provide the quality customer service our clients desire and helps to foster long-term rewarding relationships.
At First Reliance, we live by our arc of service: accuracy, responsiveness, and courtesy. Accuracy ensures trust, responsiveness shows every client is important to us and courtesy fosters a welcoming environment. These values reflect our belief that there’s more to banking than money; it’s about building meaningful relationships.
®We drive solutions, take pride in our work, and align with the company’s vision and goals.
We embrace learning, challenge assumptions, and seek better approaches.
We prioritize each client’s unique needs, delivering personalized service with kindness and professionalism.
We are respectful, friendly, and enthusiastic, fostering a positive and collaborative environment.
We set ambitious goals, take smart risks, and celebrate our achievements.
We support each other, share information, and celebrate collective success.
We are honest, accountable, and protect our clients’ and company’s interests.
The Culture Council is comprised of associates recognized for their leadership. They are tasked with creating and executing initiatives, programs, and activities aimed to enhance Associate morale, satisfaction, and retention in alignment with First Reliance’s values and goals.
Recognizing and celebrating high performance is crucial for attracting and retaining top talent. At First Reliance Bank, our “CEO Award of Excellence” program rigorously identifies team members who demonstrate exceptional achievements.
The Culture Coin honors Associates who embody FRB’s core values: Commitment to Excellence, Continuous Improvement, Customers First, Positive Attitude, Results, Teamwork, and Trustworthiness. By living these values, recipients directly contribute to FRB’s mission: “To Make the Lives of Our Customers, Associtions and Communities BETTER.”
Melissa Fowble, Myrtle Beach Branch Manager, is the most recent recipient of the First Reliance Bank Culture Coin Award. This award recognizes an associate who exemplifies values that align with our mission: “To Make the Lives of Our Customers BETTER.” Melissa is committed to excellence not only in her work life but also maintains a positive attitude, has a can-do spirit, and is actively involved in various community service activities. The Myrtle Beach Chamber of Commerce recently awarded her Volunteer of the Year.
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