First Reliance Reports Record Third Quarter Net Income of $435,310 – Up 104%

Company Release – 10/22/2004

FLORENCE, S.C., Oct. 22 /PRNewswire-FirstCall/ — First Reliance Bancshares, Inc., (OTC Bulletin Board: FSRL) the holding company for First Reliance Bank reported net income for the quarter ended September 30, 2004 of $435,310, an increase of $221,406, or 104%, over the $213,904 reported for the quarter ended September 30, 2003. Earnings benefited from strong growth in both net interest income and noninterest income. Specifically, net interest income increased 30% to $2.1 million in the third quarter of 2004, while noninterest income grew 89% to $1.0 million. Diluted earnings per share were $0.16, an increase of $0.07, or 78% from the $0.09 reported in the prior-year period.

(Logo: http://www.newscom.com/cgi-bin/prnh/20041022/CLF051LOGO )

Net income for the nine months ended September 30, 2004 was $1.0 million, an increase of $264,002, or 36% from the level reported in the prior year nine-month period. As was the case with the quarterly results, the higher profitability was driven primarily by higher net interest income, which increased 40%, and noninterest income, which increased 35%. Diluted earnings per share were $0.38 compared to $0.35 for the prior-year period, an increase of $0.09 or 9%.

At September 30, 2004, total assets were $255.9 million, an increase of $94.8 million, or 59% over the $161.1 million reported for September 30, 2003. Loans increased $79.1 million or 61% to $209.0 million, funded primarily by growth in deposits. Deposits increased to $208.9 million, up 64% from $127.3 million for the prior-year period.

Rick Saunders, President and CEO commented, “This quarter we achieved record earnings, even as we continued to make significant investments in our franchise. Our outstanding growth is driven by strong loan demand in our markets, as small and mid-sized businesses are attracted to our combination of lending expertise and high-quality of service. This quarter, we began offering wholesale mortgage services and title insurance services which will diversify and augment revenue streams. Additionally this quarter, we commenced a private stock offering to strengthen our capital base and provide support for future growth initiatives. As of September 30, 2004, we had secured commitments totaling $6.5 million of which we have placed $3.4 million.

Jeff Paolucci, SVP and CFO commented “Our branch expansion strategy has required a significant investment in infrastructure. We believe this investment positions us well for future earnings improvements as well as enhanced franchise and shareholder value. During the second quarter of 2004, we entered the Columbia, South Carolina market with our third branch in Lexington, South Carolina. This location will serve as our regional office for our expansion throughout the Columbia-Midlands region. Further expansion into the Charleston, South Carolina market is anticipated by the first quarter of 2005.”

Based in Florence, South Carolina, First Reliance Bancshares, Inc., is a bank holding company with approximately $256 million in assets as of September 30, 2004. First Reliance Bank, which was opened in 1999, is the Company’s sole operating subsidiary. The Bank, which serves as one of the only locally owned and operated banks in the Florence area, maintains two branch offices and a Technology Center in Florence, South Carolina and one branch in Lexington, South Carolina. First Reliance Bank focuses heavily on personal customer service and offers a full range of financial services. Personal products include checking and savings accounts, money market accounts, CDs and IRAs, and personal mortgage loans, while business products include checking and savings accounts, commercial lending services, money market accounts, and a new deposit courier service. In September 2004, the Company began offering Wholesale Mortgage Services and Title Insurance Services. The Company also provides Internet banking, electronic bill paying services and an overdraft privilege to its customers. The Company’s stock is traded on the OTC Bulletin Board under the symbol “FSRL.” Information about the Company is available on our website at http://firstreliance.com .

This press release contains forward-looking statements about branch openings within the meaning of the Securities Litigation Reform Act of 1995. Forward-looking statements give our expectations or forecasts of future events.

Any or all of our forward-looking statements here or in other publications may turn out to be incorrect. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. Many such factors will be important in determining our actual future results. Consequently, no forward looking — statements can be guaranteed. Our actual results may vary materially, and there are no guarantees about the performance of our stock.

We undertake no obligation to correct or update any forward-looking statements, whether as a result of new information, future results or otherwise. You are advised, however, to consult any future disclosures we make on related subjects in our reports to the SEC.

First Reliance Bancshares, Inc.
                          Consolidated Reports of Income

                                    Three      Three       Nine       Nine
                                    Months     Months     Months     Months
                                    Ended      Ended      Ended      Ended
                                     Sep        Sep        Sep        Sep
                                   30,2004    30,2003    30,2004    30,2003
                                 (Unaudited)(Unaudited)(Unaudited)(Unaudited)

    Interest Income
    Loans and Fees                2,948,999  2,042,202  7,998,118  5,388,990
           Taxable Securities       197,377    130,296    537,239    455,337
           Nontaxable Securities     94,869     90,513    297,062    267,116
           Nonmarketable Securities   9,582      5,347     26,310     11,390
    Federal Funds Sold and Other        285      3,051      2,313     31,217
                   Total          3,251,112  2,271,409  8,861,042  6,154,050

    Interest Expense
    Deposits                        999,588    559,156  2,379,843  1,611,185
    FHLB Advances                   121,241     70,429    360,924    170,012
    Federal Funds Purchased and
      Repurchase Agreements           5,059      4,739     13,064     14,217
                   Total          1,125,888    634,324  2,753,831  1,795,414

    Net Interest Income           2,125,224  1,637,085  6,107,211  4,358,636
    Provision for loan losses       368,500    293,000    846,762    541,067
    Net Interest Income after
      provision                   1,756,724  1,344,085  5,260,449  3,817,569

    Noninterest Income
         Residential mortgage
           origination fees         164,385    209,568    407,008    649,973
         Service charges on
           deposit accounts         337,912    242,675    895,291    692,457


         Brokerage fees              21,561      5,346    103,728     24,632
         Gain on sale of securities
           available for sale         1,105      2,990      3,808      2,990
         Gain on sale of Other
           Real Estate                5,447                 5,447
         Credit life insurance
           commissions               16,879     12,906     66,723     44,823
         Other charges, commissions
           and fees                 440,783     48,358    630,357    149,847
                   Total            988,072    521,843  2,112,362  1,564,722

    Noninterest Expense
         Salaries and employee
           benefits               1,253,052    900,620  3,486,375  2,447,470
         Occupancy expense          109,422     73,277    276,838    163,281
         Furniture and equipment
           expense                  145,146    100,339    446,168    240,370
         Loss on sale of other
           real estate                           7,223                 9,502
         Other operating expenses   612,568    495,054  1,736,941  1,504,802
                   Total          2,120,188  1,576,513  5,946,322  4,365,425

    Income before tax               624,608    289,415  1,426,489  1,016,866
    Income tax expense              189,298     75,511    424,808    279,187
    Net Income                      435,310    213,904  1,001,681    737,679

    Basic earnings per share           0.17       0.09       0.40       0.36
    Diluted earnings per share         0.16       0.09       0.38       0.35


                                      September 30December 31September 30
                                          2004         2003         2003
                                       (Unaudited)   (Audited)   (Unaudited)
    Assets:
    Cash and Cash Equivalents
         Cash and Due Froms             4,078,010    4,693,102    1,864,850
         Federal funds sold             2,620,000      100,000
            Total cash and cash
              equivalents               6,698,010    4,793,102    1,864,850

    Investment securities
         Securities available for
           sale                        28,955,920   27,688,992   22,295,602
         Nonmarketable equity
           securities                   1,115,725    1,055,000      795,600
         Other Investments                                          100,000
            Total investment
              securities               30,071,645   28,743,992   23,191,202

    Loans held for sale                 1,742,151      971,627
    Loans receivable                  207,350,839  139,389,064  129,919,160
         Less allowance for loan
           losses                     (2,456,655)  (1,752,282)  (1,586,732)
           Loans, net                204,894,184  137,636,782  128,332,428

    Premises, furniture, and
      equipment, net                    5,900,265    5,796,819    5,799,103
    Accrued interest receivable         1,222,019      949,663      737,713
    Other real estate owned               673,528      279,393      313,954
    Other assets                        4,781,271    1,192,505      909,745
                   Total Assets       255,983,073  180,363,883  161,148,995

    Liabilities:
    Deposits:
         Noninterest bearing
           transaction accounts         25,657,889   19,084,520   18,086,576
         Interest bearing transaction
           accounts                     16,438,391   15,866,254   17,653,182

         Savings                        39,915,189   18,217,378   17,653,873
         Time deposits $100,000 and
           over                         84,332,588   54,364,004   44,474,235
         Other time deposits            42,619,224   31,882,795   29,502,475
                   Total deposits      208,963,281  139,414,951  127,370,341

    Securities sold under agreements
      to repurchase                      2,929,998    2,363,570    2,457,908

    Federal funds purchased                      0    1,043,000            0
    Advances from Federal Home Loan
      Bank                              20,000,000   19,100,000   12,500,000
    Accrued interest payable               606,431      442,233      429,880
    Other liabilities                    1,014,686      297,490    1,045,274
                   Total Liabilities   233,514,396  162,661,244  143,803,403

    Shareholders' Equity:
         Common Stock                       27,984       24,667       24,666
         Capital Surplus                18,785,525   15,106,070   15,106,069
         Retained Earnings               3,327,284    2,325,602    2,047,482
         Accumulated other
           comprehensive income            327,884      246,300      167,375
                  Total Equity          22,468,677   17,702,639   17,345,592

    Total Liabilities and
      Shareholders Equity              255,983,073  180,363,883  161,148,995

Contact:
Jeffrey A. Paolucci
Senior Vice President and Chief Financial Officer
(843) 674-3250
Email: jpaolucci@firstreliance.com


SOURCE  First Reliance Bancshares, Inc.
    -0-                             10/22/2004
    /CONTACT:  Jeffrey A. Paolucci, Senior Vice President and Chief Financial
Officer of First Reliance Bancshares, Inc., +1-843-674-3250, or
jpaolucci@firstreliance.com /
    /Photo:  NewsCom: http://www.newscom.com/cgi-bin/prnh/20041022/CLF051LOGO
             AP Archive:  http://photoarchive.ap.org
             PRN Photo Desk, photodesk@prnewswire.com/
    /Web site:  http://www.firstreliance.com /
    (FSRL)

CO:  First Reliance Bancshares, Inc.
ST:  South Carolina
IN:  FIN OTC
SU:  ERN

PF-JJ 
-- CLF051 --
1818 10/22/200417:58 EDThttp://www.prnewswire.com

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