First Reliance Bank Unveils New Customer Care Center

Company Release – 7/5/2004
Monday, July 5th, 2004 Florence, SC- First Reliance Bank (OTC BB: FSRL.OB) recently unveiled ACCESSLive, a new state-of-the-art customer care center. The technology used by the center increases the call volume the bank can handle while also enabling the bank to provide better customer service. It’s a win-win situation for the bank. Routing all general calls to the care center allows customers to be serviced quicker and more efficiently without interrupting the workflow of other personnel.

The center is staffed with an experienced team of customer care specialists. Their banking experience and knowledge along with access to various real-time information systems within the bank allows them to successfully satisfy each caller’s needs without having to transfer them to other retail or back-office personnel at a nearly perfect rate.

The specialists are able to handle a long list of transaction as well as service oriented issues including account questions, funds verification, stop payments, loan payments, wire transfers and much more.

The branded name of ACCESSLive was developed based on the banks branding model for all of its convenience services which uses the term “access” somewhere in the title. The vanity phone number chosen for the care center – 843-674-3ASK – uses an acronym for “Answers, Service, and Knowledge.”

Van Rowell
Marketing Manager
First Reliance Bank
2170 W. Palmetto St.
Florence, SC 29501
843-674-3264
vrowell@firstreliance.com

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