First Reliance Announces Year-End Pre-Tax Income of $4.4 Million – Up 62%

Company Release – 1/23/2007

FLORENCE, S.C., Jan. 23 /PRNewswire-FirstCall/ — First Reliance Bancshares, Inc., (OTC Bulletin Board: FSRL), the holding company for First Reliance Bank, reported unaudited pre-tax income for the year ended December 31, 2006 of $4,428,704, an increase of $1,691,742, or 62%, over the $2,736,962 reported for the year ended December 31, 2005. Unaudited net income increased 67% to $3,245,908 as compared to $1,947,546 reported in the prior-year period. Earnings benefited from strong growth in both net interest income and non- interest income. Specifically, interest income increased 37% to $32 million for the year ended December 31, 2006, while non-interest income increased by 60% to $4.6 million. Basic earnings per share were $0.96, an increase of 60% from $0.60 reported in the prior-year period. The earnings per share for the year ending December 31, 2006 is based on average shares of 3,388,457 compared to 3,251,457 shares reported in the prior-year period.

“2006 was a year of stellar performance as we reached record high growth in all banking facets,” said Rick Saunders, President and CEO. “Low Cost/No Cost deposits increased to 20% of our total deposits, improving our funding cost and enhancing our core client base. Total loans grew by $42 million to reach an outstanding high of $353 million. Total deposits grew by an astonishing $39 million to $373 million, providing us with the leverage needed to expand our growing loan portfolio.

“Continuing to focus on our vision to be the most profitable bank in South Carolina while remaining committed to providing superior customer service will be a major objective in 2007. Our Easy-To-Do-Business-With(TM) and There’s More to Banking Than Money(TM) service excellence initiatives recently proved to be effective when our customers rated us with a satisfaction rating of 95%. 2006 saw a record number of account openings and a continuous growth in services per household, which can be attributed to our focus on these service excellence initiatives.”

“This is an exciting time for our company fueled much by tremendous loan and deposit growth and expansion into new markets,” commented Jeff Paolucci, Senior Vice President and CFO. “2007 will unveil not only a new state-of-the- art regional facility in Lexington, SC, but new branches in Irmo and Mt. Pleasant and a training facility in Florence. Additional sites for expansion will also be announced throughout the year. As an effort to remain Easy-To- Do-Business-With(TM), our 8-8 M-F New Bankers Hours(TM) will now be available at not only our Palmetto Street location, but our Second Loop location as well.”

Net Income for the three months ended December 31, 2006 was $984,377 an increase of $342,261 or 53% from the level reported in the prior year three- month period. As was the case with the year-end results, the higher profitability was driven primarily by higher interest income, which increased 29%, and non-interest income, which increased 42%. Basic earnings per share were $0.29 compared to $0.20 for the prior-year period, an increase of 45%.

At December 31, 2006, total assets were $456 million, an increase of $53 million, or 13% over the $403 million reported for December 31, 2005. Loans increased $42 million, or 13%, to $353 million, funded primarily by growth in deposits. Deposits increased to $372 million, up 12% from $334 million reported the prior year period.

The Company’s one bank subsidiary, First Reliance, has been recognized for its success including being the only bank ever to be named to The Top 25 Fastest Growing Companies(TM) in South Carolina four times including 2006 (ElliottDavis). First Reliance Bank operates in five locations with Totally FREE Checking, Totally FREE Business, FREE coin machines, 5 Way Mortgage Service Promises and 8-8 Extended Hours in their Florence location.

Based in Florence, South Carolina, First Reliance Bancshares, Inc., is a bank holding company with approximately $456 million in assets as of December 31, 2006. First Reliance Bank, which was opened in 1999, is the Company’s sole operating subsidiary. The bank has two branch locations and a Technology Center in Florence, SC. In addition, the bank’s aggressive statewide growth strategy includes current branches in Lexington, Mount Pleasant and downtown Charleston, SC. During the fourth quarter of 2005, the bank acquired its third Charleston branch site located at 2031 Sam Rittenberg Blvd. Charleston, SC. Additional branch expansions over the next 24 months include new sites located in North Charleston, the Midlands Region, and the Upstate Region. The Company’s stock is traded on the OTC Bulletin Board under the symbol FSRL.OB. Information about the Company is available on our website at www.firstreliance.com.

This press release contains forward-looking statements about branch openings within the meaning of the Securities Litigation Reform Act of 1995. Forward-looking statements give our expectations or forecasts of future events.

Any or all of our forward-looking statements here or in other publications may turn out to be incorrect. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. Many such factors will be important in determining our actual future results. Consequently, no forward- looking statements can be guaranteed. Our actual results may vary materially, and there are no guarantees about the performance of our stock.

We undertake no obligation to correct or update any forward-looking statements, whether as a result of new information, future results or otherwise. You are advised, however, to consult any future disclosures we make on related subjects in our reports to the SEC.

Contact Jeffrey A. Paolucci, Senior Vice President and Chief Financial Officer, (843) 674-3250

                        First Reliance Bancshares,Inc.
                        Consolidated Reports of Income

                                  Twelve Months Ended     Three Months Ended
                                      December 31            December 31
                                    2006        2005       2006       2005
                                (Unaudited)  (Audited)  (Unaudited) (Audited)
    Interest Income
    Loans and Fees               29,222,425  21,236,608  7,947,680  5,990,150
      Taxable Securities          1,029,560     770,863    246,960    240,890
      Nontaxable Securities         639,710     553,993    162,250    153,070
      Fed Funds Sold                687,352     478,597    172,436    238,363
      Other Interest Income         137,538      91,050     42,236     27,207
                    Total        31,716,585  23,131,112  8,571,562  6,649,681

    Interest Expense
    Time Deposits $100,000 and
     over                         4,747,646   3,485,397  1,351,983    998,215
    Other Deposits                7,748,193   4,097,836  2,188,075  1,325,680
    Other interest expense        1,717,860   1,395,446    461,207    411,644
                    Total        14,213,699   8,978,679  4,001,265  2,735,539

    Net Interest Income          17,502,886  14,152,433  4,570,297  3,914,141
    Provision for loan losses    (1,392,491) (1,811,317)  (224,500)  (794,772)
    Net Interest Income after
     provision                   16,110,395  12,341,116  4,345,797  3,119,369

    Noninterest Income
      Service charges on
       deposit accounts           1,691,913   1,357,214    466,115    336,806
      Gain on sale of
       mortgage loans             1,901,967     877,843    456,076    306,546
      Brokerage fees                138,340     160,569     41,114     38,275
      Gain (loss) on Sale of
       Other Real Estate              7,387     (66,815)   (16,142)         0
      Gain (loss) on Sale
       of Fixed Assets                  (14)       (287)       (14)      (287)
      Credit life insurance
       commissions                   23,175      32,606      3,809     10,008
      Other                         564,316     303,374    144,880     74,288
      Other charges,
       commissions and fees         263,610     206,783     70,737     58,305
                    Total         4,590,694   2,871,287  1,166,575    823,941

    Noninterest Expense
      Salaries and
       employee benefits          9,487,388   7,136,376  2,614,438  1,649,569
      Occupancy expense           1,130,705     919,584    286,552    276,746
      Furniture and
       equipment expense            727,457     712,308    214,466    188,446
      Other operating expenses    4,926,836   3,707,173  1,225,157    934,922
                    Total        16,272,386  12,475,441  4,340,613  3,049,683

    Income before tax             4,428,704   2,736,962  1,171,759    893,627
    Income tax expense            1,182,796     789,416    187,382    251,511

    Net Income                    3,245,908   1,947,546    984,377    642,116

    Basic earnings per share           0.96        0.60       0.29       0.20
    Diluted earnings per share         0.91        0.57       0.28       0.18



                        First Reliance Bancshares,Inc.
                                Balance Sheet

                                               December 31       December 31
                                                      2006              2005
                                                 Unaudited           Audited
    Assets:
    Cash and Cash Equivalents
      Cash and Due Froms                        17,328,075         7,264,897
      Federal funds sold                        14,135,000        22,442,000
          Total cash and cash equivalents       31,463,075        29,706,897

    Investment securities
      Securities available for sale             35,931,271        37,121,479
      Nonmarketable equity securities            2,187,600         1,745,850
      Investment in Jr Subordinated Debt           310,000           310,000
          Total investment securities           38,428,871        39,177,329

    Loans held for sale                          6,632,010         7,994,603

    Loans receivable                           353,491,036       311,544,385
      Less allowance for loan losses            (4,001,881)       (3,419,368)
          Loans, net                           349,489,155       308,125,017

    Premises, furniture, and equipment, net     13,770,135        10,020,537
    Accrued interest receivable                  2,464,531         2,189,742
    Other real estate owned                      1,386,380           345,550
    Cash surrender value life insurance         10,134,036         3,752,165
    Other assets                                 2,442,529         1,726,044
          Total Assets                         456,210,722       403,037,885

    Liabilities:
    Deposits:
          Noninterest bearing
           transaction accounts                 42,107,434        39,222,574
          Interest bearing
           transaction accounts                 33,243,099        29,437,107
          Savings                               78,831,730        79,663,175
          Time deposits $100,000 and over      111,991,864       113,268,921
          Other time deposits                  106,763,956        72,845,121
              Total deposits                   372,938,083       334,436,898

    Securities sold under agreements to
     repurchase                                  8,120,014         3,859,904
    Federal funds purchased                              -                 -
    Advances from Federal Home Loan Bank        28,500,000        23,500,000
    Junior Subordinated Debentures              10,310,000        10,310,000
    Accrued interest payable                       766,276           446,303
    Other liabilities                            1,483,085           834,145
          Total Liabilities                    422,117,458       373,387,249

    Shareholders' Equity:
          Common Stock                              34,249            33,061
          Capital Surplus                       25,258,185        24,127,329
          Treasury Stock                                 -            (9,896)
          Retained Earnings                      8,857,756         5,611,847
          Accumulated other comprehensive income     9,576          (111,706)
          Restricted Stock                         (66,502)                -
            Total Equity                        34,093,264        29,650,635

    Total Liabilities and Shareholders Equity  456,210,722       403,037,885

SOURCE First Reliance Bancshares, Inc.

Contact: Jeffrey A. Paolucci, Senior Vice President and Chief Financial Officer of First Reliance Bank, +1-843-674-3250, jpaolucci@firstreliance.com

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