First Reliance Announces Year End Pre-tax Income of $2 Million – Up 35%

Company Release – 1/18/2005

FLORENCE, S.C., Jan. 18 /PRNewswire-FirstCall/ — First Reliance Bancshares, Inc. (OTC Bulletin Board: FSRL), the holding company for First Reliance Bank, reported unaudited pre-tax income for the year ended December 31, 2004 of $1,909,232, an increase of $489,849, or 35%, over the $1,419,383 reported for the year ended December 31, 2003. Unaudited net income increased 32%, to $1,338,699, as compared to $1,015,799 reported in the prior-year period. Earnings benefited from a strong growth in both net interest income and noninterest income. Specifically, net interest income increased 53% to $9.2 million for the year ended December 31, 2004, while noninterest income grew 15% to $2.5 million. Basic earnings per share were $0.52, an increase of $0.04 from the $0.48 reported in the prior-year period. The earnings per share the year ending December 31, 2004 is based on average shares of 2,580,251 compared to 2,135,285 shares reported in the prior-year period. The additional shares are primarily the result of a successful stock offering completed in December 2004. The offering provided $8 million of new capital and increased the number of shares by 700,000.

(Logo: http://www.newscom.com/cgi-bin/prnh/20041022/CLF051LOGO )

Net income for the three months ended December 31, 2004 was $337,018, an increase of $58,898, or 21% from the level reported in the prior year three- month period. As was the case with the year end results, the higher profitability was driven primarily by higher net interest income, which increased 66%, and noninterest income, which increased 16%. Basic earnings per share were $0.15 compared to $0.11 for the prior-year period, an increase of $0.04.

At December 31, 2004, total assets were $284.9 million, an increase of $104.5 million, or 58% over the $180.3 million reported for December 31, 2003. Loans increased $99.0 million or 71% to $238.4 million, funded primarily by growth in deposits. Deposits increased to $225.5 million, up 62% from $139.4 million for the prior-year period. The allowance for loan losses as a percentage of loans was 1.16% as of December 31, 2004.

Rick Saunders, President and CEO, commented, “We are extremely pleased with the acceleration in our earnings in each of the four quarters of 2004. Through tremendous efforts of our retail banking group, we have been able to grow loans by $99 million or 71% since the beginning of the year. This growth in earning assets has enabled the company to grow net interest income at a rate which has more than outpaced the decline in income from mortgage refinance activity. We will continue to make strategic investments in 2005. Our third and newest full-service branch in Lexington opened in July 2004 and is exceeding expectations with loan and deposit growth, each above $30 million. A fourth branch in Charleston, South Carolina is planned to open in the first quarter of 2005 with the fifth branch in Mount Pleasant scheduled to open in the second quarter of 2005. These branches will be located at 51 State Street in the center of the Charleston Historic District and 800 South Shelmore Boulevard, a primary thoroughfare in Mount Pleasant.”

Based in Florence, South Carolina, First Reliance Bancshares, Inc., is a bank holding company with approximately $285 million in assets as of December 31, 2004. First Reliance Bank, which was opened in 1999, is the Company’s sole operating subsidiary. The Bank, which serves as one of the only locally owned and operated banks in the Florence area, maintains two branch offices and a Technology Center in Florence, South Carolina and one branch in Lexington, South Carolina. First Reliance Bank focuses heavily on personal customer service and offers a full range of financial services. Personal products include checking and savings accounts, money market accounts, CDs and IRAs, and personal mortgage loans, while business products include checking and savings accounts, commercial lending services, money market accounts, and a new deposit courier service. In September 2004, the Company began offering Wholesale Mortgage Services and Title Insurance Services. In December of 2004, the company began offering business customers a courier service. The Company also provides Internet banking, electronic bill paying services and an overdraft privilege to its customers. The Company’s stock is traded on the OTC Bulletin Board under the symbol “FSRL”. Information about the Company is available on our website at http://firstreliance.com .

This press release contains forward-looking statements about branch openings within the meaning of the Securities Litigation Reform Act of 1995. Forward-looking statements give our expectations or forecasts of future events.

Any or all of our forward-looking statements here or in other publications may turn out to be incorrect. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. Many such factors will be important in determining our actual future results. Consequently, no forward looking- statements can be guaranteed. Our actual results may vary materially, and there are no guarantees about the performance of our stock.

We undertake no obligation to correct or update any forward-looking statements, whether as a result of new information, future results or otherwise. You are advised, however, to consult any future disclosures we make on related subjects in our reports to the SEC.

Contact Jeffrey A. Paolucci, Senior Vice President and Chief Financial Officer, (843) 674-3250

First Reliance Bancshares, Inc.
                        Consolidated Reports of Income

                                Three        Three      Twelve       Twelve
                               Months       Months      Months       Months
                                Ended        Ended       Ended        Ended
                               Dec 31,      Dec 31,     Dec 31,      Dec 31,
                                2004         2003        2004         2003
                            (Unaudited)    (Audited)  (Unaudited)   (Audited)
    Interest Income
    Loans and Fees          3,771,425    2,103,717  12,094,388    7,504,097
       Taxable Securities     186,200      148,969     723,439      604,306
       Nontaxable Securities  118,285       90,261     415,347      357,377
       Nonmarketable
        Securities              9,107            -      35,417            -
    Federal Funds Sold and
     Other                     19,577        2,466      21,890       33,683
             Total          4,104,594    2,345,413  13,290,481    8,499,463

    Interest Expense
    Deposits                1,118,096      586,692   3,497,939    2,197,877
    FHLB Advances             172,487       70,964     533,411      240,976
    Federal Funds Purchased
     and Repurchase
     Agreements                16,654        7,065      29,718       21,282
             Total          1,307,237      664,721   4,061,068    2,460,135

    Net Interest Income     2,797,357    1,680,692   9,229,413    6,039,328
    Provision for loan
     losses                   515,000      250,583   1,361,762      791,650
    Net Interest Income
     after provision        2,282,357    1,430,109   7,867,651    5,247,678

    Noninterest Income
       Residential mortgage
        origination fees      177,015      256,479     584,023      906,452
       Service charges on
        deposit accounts      336,468      263,995   1,231,759      956,452
       Brokerage fees          27,898        4,550     131,626       29,182
       Gain on sale of
        securities available
        for sale                2,163            -       5,971        2,990
       Gain on sale of Other
        Real Estate                 -            -           -            -
       Credit life insurance
        commissions            15,367       19,347      82,090       64,170
       Other charges,
        commissions and fees  114,507       29,139     420,019      178,986
             Total            667,971      573,511   2,455,488    2,138,233

    Noninterest Expense
       Salaries and employee
        benefits            1,387,660      897,384   4,874,035    3,344,854
       Occupancy expense      148,848       74,533     425,686      237,814
       Furniture and equipment
        expense               170,018      117,576     616,186      357,946
       Loss on sale of other
        real estate            55,966       26,070      55,966       35,572
       Other operating
        expenses              705,093      485,540   2,442,034    1,990,342
             Total          2,467,585    1,601,103   8,413,907    5,966,528

    Income before tax         482,743      402,517   1,909,232    1,419,383
    Income tax expense        145,725      124,397     570,533      403,584

    Net Income                337,018      278,120   1,338,699    1,015,799

    Basic earnings per share     0.15         0.11        0.52         0.48
    Diluted earnings per share   0.14         0.10        0.48         0.46



                          First Reliance Bancshares, Inc.
                                  Balance Sheet

                                                    December       December
                                                       31             31
                                                      2004           2003
                                                  (Unaudited)       Audited
    Assets:
    Cash and Cash Equivalents
          Cash and due from banks                  3,621,122      4,693,102
          Federal funds sold                       1,042,000        100,000
              Total cash and cash equivalents      4,663,122      4,793,102

    Investment securities
          Securities available for sale           28,567,666     27,688,992
          Nonmarketable equity securities          1,910,425      1,055,000
          Other Investments
              Total investment securities         30,478,091     28,743,992

    Loans held for sale                            1,332,890        971,627

    Loans receivable                             238,362,092    139,389,064
       Less allowance for loan losses             (2,758,225)    (1,752,282)
              Loans, net                         235,603,867    137,636,782

    Premises, furniture, and equipment, net        5,891,402      5,796,819
    Accrued interest receivable                    1,458,673        949,663
    Other real estate owned                          320,598        279,393
    Other assets                                   5,119,827      1,192,505
          Total Assets                           284,868,470    180,363,883

    Liabilities:
    Deposits:

          Noninterest bearing transaction
           accounts                               27,558,168     19,084,520
          Interest bearing transaction accounts   15,525,590     15,866,254
          Savings                                 46,299,198     18,217,378
          Time deposits $100,000 and over         93,975,912     54,364,004
          Other time deposits                     42,132,546     31,882,795
              Total deposits                     225,491,414    139,414,951

    Securities sold under agreements to repurchase 3,061,903      2,363,570
    Federal funds purchased                                -      1,043,000
    Advances from Federal Home Loan Bank          27,900,000     19,100,000
    Accrued interest payable                         742,017        442,233
    Other liabilities                                414,488        297,490
          Total Liabilities                      257,609,821    162,661,244

    Shareholders' Equity:
          Common Stock                                32,039         24,667
          Capital Surplus                         23,428,033     15,106,070
          Retained Earnings                        3,664,301      2,325,602
          Accumulated other comprehensive income     241,671        246,300
          Treasury Stock                              (7,396)             -
          Total Equity                            27,358,649     17,702,639

    Total Liabilities and Shareholders Equity    284,968,470    180,363,883
SOURCE  First Reliance Bancshares, Inc.
    -0-                             01/18/2005
    /CONTACT: Jeffrey A. Paolucci, Senior Vice President and Chief Financial
Officer of First Reliance Bank, +1-843-674-3250, or
jpaolucci@firstreliance.com /
    /Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20041022/CLF051LOGO
             AP Archive:  http://photoarchive.ap.org
             PRN Photo Desk, photodesk@prnewswire.com /
    /Web site:  http://www.firstreliance.com /
    (FSRL)

CO:  First Reliance Bancshares, Inc.; First Reliance Bank
ST:  South Carolina
IN:  FIN OTC
SU:  ERN

MH-JE
-- CLTU005 --
7537 01/18/200510:00 ESThttp://www.prnewswire.com

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