First Reliance Announces 2nd Quarter Pre-Tax Income of $1,167,411 – Up 100%

Company Release – 7/19/2006

FLORENCE, S.C., July 19 /PRNewswire-FirstCall/ — First Reliance Bancshares, Inc., (OTC Bulletin Board: FSRL), the holding company for First Reliance Bank, today announced 2nd quarter 2006 unaudited pre-tax income of $1.2 million, an increase of $579,338, or 100%, compared to $588,073 reported the second quarter of 2005.

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Unaudited net income increased 92%, to $822,916, as compared to $429,403 reported in the prior-year period. Earnings benefited from strong growth in both net interest income and non-interest income. Specifically, net interest income increased 26% to $4.4 million in the second quarter of 2006, while non- interest income increased by 60% to $1.3 million. Diluted earnings per share grew 77%, to $0.23, an increase of $0.10 from the $0.13 reported in the prior year period.

Net Income for the six months ended June 30, 2006 grew 71% to $1.4 million, or $0.39 per diluted share, compared to $815,002, or $0.24 per diluted share, for the second quarter of 2005. As was the case with the quarterly results, the higher profitability was driven primarily by higher net interest income, which increased 29%, and noninterest income, which increased 58%.

As of June 30, 2006, total assets were $433.1 million, an increase of $70.4 million or 19%, over the $362.8 million reported for June 30, 2005. Loans increased 15% to $349.0 million, funded primarily by growth in deposits. Deposits increased to $353.9 million, up 19% from $297 million reported the prior year period.

“These earnings give us the faith that our growth, while dramatic, is well balanced. I am equally as excited to report a record number of accounts were opened this quarter,” commented Rick Saunders, President & CEO. “Our Easy-To- Do-Business-With(TM) and There’s More to Banking Than Money(TM) banking initiatives and standards promise our customers a convenient and hassle-free banking experience. Much of our continued success in growth and profitability can be attributed to the increased focus on our retail strategy. Products and services offered under these initiatives include: Nationwide No Fee ATM network, Business Couriers and extended banking hours. Anyone who has visited our flagship branch after 7:00 pm on any given evening and witnessed the amount, and type, of activity, would not be surprised with this growth. This 8-8 The New Bankers’ Hours(TM) initiative has been so successful that we will introduce this in all locations in 2007.

“While we continue to grow households in our core services, we are more excited that our attrition rate has fallen to almost half of the national average. I believe that this is a direct result of our commitment of providing best-in-class customer service. This momentum, combined with forthcoming initiatives will continue to improve our customers’ experience. It is that experience which drives loyalty and leads to bottom line performance,” Saunders concluded.

Jeff Paolucci, Senior Vice President and Chief Financial Officer, commented, “Focusing on our vision to be ‘The largest and most profitable bank in South Carolina,’ our efforts continue to remain on expansion opportunities throughout the state. It is our standard and strategy to locate markets with the highest potential for growth and then place the best bankers in these locations. To achieve this goal, we have secured sites in Irmo, Lexington, and Charleston, where we anticipate building new branches that will offer our customers world class service through the latest in innovation and design. Our tremendous growth has also spurred the need for an additional operational facility in Florence, SC, scheduled to be completed by the end of the year.

“The positive gains realized in the 1st quarter continued throughout the 2nd quarter, as Low Cost/No Cost deposits grew by $3.3 million over the 1st quarter and these now represent 21% of total deposits. Total deposits for the 2nd quarter were $343.5 million, due much to our Totally Free Checking and Totally Free Business programs,” noted Paolucci.

The Company’s one bank subsidiary, First Reliance, has been recognized for its success, such as being the only bank ever to be named to The Top 25 Fastest Growing Companies(TM) in South Carolina three times including 2005 (ElliottDavis). First Reliance Bank operates in five locations with Totally FREE Checking, Totally FREE Business, FREE coin machines, 5 Way Mortgage Service Promises and 8-8 Extended Hours in their Florence location.

Based in Florence, South Carolina, First Reliance Bancshares, Inc., is a bank holding company with approximately $450 million in assets as of June 30, 2006. First Reliance Bank, which was opened in 1999, is the Company’s sole operating subsidiary. The bank has two branch locations and a Technology Center in Florence, SC. In addition, the bank’s aggressive statewide growth strategy includes current branches in Lexington, Mount Pleasant and downtown Charleston, SC. During the fourth quarter of 2005, the bank acquired its third Charleston branch site located at 2031 Sam Rittenberg Blvd. Charleston, SC. Additional branch expansions over the next 24 months include new sites located in North Charleston, the Midlands Region and the Upstate Region. The Company’s stock is traded on the OTC Bulletin Board under the symbol FSRL.OB. Information about the Company is available on our website at www.firstreliance.com.

This press release contains forward-looking statements, including information about branch openings, within the meaning of the Securities Litigation Reform Act of 1995. Forward-looking statements give our expectations or forecasts of future events.

Any or all of our forward-looking statements here or in other publications may turn out to be incorrect. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. Many such factors will be important in determining our actual future results. Consequently, no forward- looking statements can be guaranteed. Our actual results may vary materially, and there are no guarantees about the performance of our stock.

We undertake no obligation to correct or update any forward-looking statements, whether as a result of new information, future results or otherwise. You are advised, however, to consult any future disclosures we make on related subjects in our reports to the SEC.

    Contact Jeffrey A. Paolucci, Senior Vice President and Chief Financial
Officer, (843) 674-3250



                                Balance Sheet

                                           June 30     June 30    December 31
                                            2006         2005         2005
    ASSETS                               (Unaudited)  (Unaudited)  (Audited)
    Cash & Cash Equivalent
        Cash & Due From Banks            10,072,241    2,953,765    7,264,897
        Federal Funds Sold                            12,671,000   22,442,000
         Total Cash & Cash Equivalents  $10,072,241$15,624,765$29,706,897


    Investment Securities
        Securities AFS                   36,101,846   27,551,306   37,121,479
        Non-marketable Equity Securities  2,473,850    2,128,350    1,745,850
        Investment in Trust                 310,000            -      310,000
         Total Investment Securities    $38,885,696  $29,679,656  $39,177,329


    Loans Held For Sale                 $12,336,366   $1,778,172   $7,994,603

    Loans Receivable                    349,035,226  303,977,537  311,544,385
        Less Allowance for Loan Losses   (3,831,630)  (3,310,741)  (3,419,368)
         Loans, Net                    $345,203,596 $300,666,796 $308,125,017

    Premises, Furniture, & Equipment,
     net                                 11,285,542    7,432,841   10,020,537
    Accrued Interest Receivable           2,138,115    1,881,583    2,189,742
    Other Real Estate Owned               1,166,985      180,533      345,550
    Cash Surrender Value Life Insurance   9,910,831    3,682,057    3,752,165
    Other Assets                          2,133,385    1,850,244    1,726,044
         Total Assets                  $433,132,757 $362,776,647 $403,037,884

    LIABILITIES
    Deposits
        NIB Transaction Accounts         46,021,304   33,735,936   39,222,574
        IB Transaction Accounts          25,316,061   20,508,017   29,437,107
        Savings                          89,859,516   69,700,582   79,663,175
        Time Deposits $100,000 & Over   104,737,742  108,052,285  113,268,921

        Other Time Deposits              87,949,894   64,787,211   72,845,121
         Total Deposits                $353,884,517 $296,784,031 $334,436,898

    Securities Sold Under Agreements to
     Repurchase                           5,278,809    3,752,863    3,859,904
    Fed Funds
     Purchased                              955,000
    Advances from FHLB                   29,800,000   32,000,000   23,500,000
    Jr. Subordinated                     10,310,000            -   10,310,000
    Accrued Interest Payables               420,874      783,789      446,303
    Other Liabilities                     1,087,929      879,413      834,144
        Total Liabilities              $401,737,129 $334,200,096 $373,387,249

    SHAREHOLDER'S EQUITY:
      Common Stock, $0.01 per value;
       20,000,000 shares authorized,
       and 3,306,117 shares issued and
       outstanding at June 30, 2006 and
       December 31, 2005, respectively
        Common Stock                         34,064       32,767       33,061
        Capital Surplus                  24,984,291   23,866,450   24,127,329
        Restricted Stock                    (83,456)           -            -
        Retained Earnings                 7,008,467    4,479,303    5,611,847
        Accumulated Other Comprehensive
         Income                            (547,738)     207,927     (111,706)
        Pershing Treasury Stock                   -       (9,896)      (9,896)
        Total Shareholder's Equity      $31,395,628  $28,576,551  $29,650,635

    TOTAL LIABILITIES & SHAREHOLDER'S
     EQUITY                            $433,132,757 $362,776,647 $403,037,884



                                Income Statement

                                Six Months Ended          Three Months Ended
                                    June 30,                   June 30,
                                2006         2005          2006         2005
    INTEREST INCOME
    Loans & Fees          13,479,849    9,534,875     7,082,161    5,229,173
    Investment Securities
      Taxable                530,540      351,478       260,191      169,193
      Tax-Exempt             314,908      253,621       162,507      127,650
    Federal Funds Sold       275,795       76,400        97,924       71,071
    Other Interest Income     59,153       36,900        33,135       23,217
     Total Interest
          Income         $14,660,245  $10,253,274    $7,635,918   $5,620,304

    INTEREST EXPENSE
    Time Deposits over
     $100,000              2,127,855    1,553,581     1,067,676      864,881
    Other Deposits         3,372,780    1,613,977     1,828,021      964,852
    Other Interest
     Expense                 773,699      566,378       362,979      311,741
         Total Interest
          Expense         $6,274,334   $3,733,936    $3,258,676   $2,141,474

    Net Interest Income   $8,385,911   $6,519,338    $4,377,242   $3,478,830
    Provision for Loan
     Losses                $(690,786)    (566,152)     (440,501)    (393,600)
    Net Interest Income
     after Provision      $7,695,125   $5,953,186    $3,936,741   $3,085,230

    NON-INTEREST INCOME
      Service Charges
       on Deposit Accounts   774,587      674,447       410,208      345,842
      Gain/(Loss) on
       Sale of Mortgage
       Loans                 939,181      310,194       580,731      204,697
      Brokerage Fees          59,775       69,896        28,310       38,894
      Credit Life
       Insurance
       Commissions            10,608       15,277         4,179        7,616
      Other Charges,
      Commissions & Fees     125,874      245,797        66,108      130,017
      Gain/(Loss) on
      Sale of Securities AFS       -            -             -            -
      Gain/(Loss) on
       Sale of Other
       Real Estate            17,657      (63,341)       17,657      (33,316)
      Gain/(Loss) on
       Sale of Fixed
       Assets                    (13)         287             1            -
       Other                 263,554      133,852       145,574       87,149
         Total            $2,191,223    1,386,409    $1,252,768     $780,899

    NON-INTEREST EXPENSE
      Salaries & Benefits  4,499,706    3,578,170     2,259,071    1,872,090
      Occupancy              561,588      382,071       272,602      223,676
      Furniture & Equipment
       Related               359,273      360,464       196,695      186,246
      Other Operating      2,486,816    1,872,309     1,293,730      996,044
         Total             7,907,383    6,193,014    $4,022,098   $3,278,056

    Income Before Tax     $1,978,965   $1,146,581    $1,167,411     $588,073
    Income Tax Expense       582,346      331,579       344,495      158,670

    Net Income            $1,396,619     $815,002      $822,916     $429,403

    Basic Earnings per
     Share                     $0.41        $0.25         $0.24        $0.13
    Diluted Earnings per
     Share                     $0.39        $0.24         $0.23        $0.13

SOURCE First Reliance Bancshares, Inc.

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