First Reliance Bank Reports Positive Net Income Despite a Challenging Economy

Company Release – 1/29/2009

FLORENCE, S.C., Jan. 29 /PRNewswire-FirstCall/ — First Reliance Bancshares (OTC Bulletin Board: FSRL), the parent company of First Reliance Bank, today reported it continues to be a strong and healthy community bank with capital ratios above what is required to be considered ‘well-capitalized’ for banks. On January 9, 2009, First Reliance Bancshares, Inc. was advised by the U.S. Department of Treasury that the company had received preliminary approval to participate in the Treasury Department’s TARP Capital Purchase Program, a voluntary program available to financial institutions that satisfy criteria established by the Treasury Department and federal banking regulators. Subject to final regulatory approval and upon completion of the transaction, First Reliance will receive $14.9 million from the Treasury Department in exchange for the issuance of $14.9 million in shares of senior preferred stock and warrants to purchase additional shares of senior preferred stock. First Reliance expects the closing to occur prior to the end of the first quarter.

Net income for the year ended December 31, 2008 was $625,632 compared to $2.6 million earned for the year ended December 31, 2007. Diluted earnings per share for 2008 totaled $0.18 compared to $0.72 earned for the year ended December 31, 2007. Despite continued margin compression within the banking industry, its net interest income decreased a modest $162,932 to $18.9 million, compared to $19.1 million reported in 2007. Earnings for 2008 reflect provisions of $4.9 million for the allowance of loan and lease losses in 2008.

As of December 31, 2008, total assets were $603.4 million, an increase of $11.7 million over $591.7 million reported for December 31, 2007. Total loans and leases totaled $469 million as of December 31, 2008, reflecting an increase of $852,512, compared to the December 31, 2007 balance. Total deposits increased $11.6 million, from $449.5 million reported at the prior year end. Management continues its focus on increasing core deposits as evidenced by the reduction in time deposits ($100,000 and over) by $32.7 million from $169.8 million reported on Dec. 31, 2007.

For the fourth quarter of 2008, First Reliance reported a net loss totaling $1.6 million, or $(.47) per diluted share, compared with $359,731 or $.10 per diluted share, earned during the fourth quarter of 2007. Earnings were primarily impacted by provisions of $3.2 million for the allowance for loan losses.

“2008 was one of the most economically challenging years our country and the banking industry have ever experienced, and it has offered significant challenges to First Reliance as well,” said Rick Saunders, CEO.

“Our loan portfolio has not escaped the negative effects of the difficult financial downturn in the coastal region. A good portion of our non performing loans are related to the hard hit construction industry and declining property values in this area. As a result we set aside additional reserves in the fourth quarter of 2008 and closed our Myrtle Beach loan center to proactively prepare us in the event of further unforeseen economic deterioration. However, we continue to see benefits from our bank’s strong geographic diversity with solid loan quality in our Florence and Columbia markets.”

“We are proud of our community banking roots focused on developing strong customer relationships and earning their loyalty. Often we hear customers say … every banker wants your business when times are good, it’s the best banker that sticks with you through the struggle when times are tough. Our job is to do what community banks do best, understand the challenges our customers face, and work with them in good times and in bad times,” said Saunders.

“This year 85 percent of our customers said they would refer us to family or a friend and 98 percent of our customers said we are great at customer service. This is evidence that our Easy To Do Business With(TM) style of banking is what customers want. In 2008, we introduced a unique program called Hometown Heroes, which recognizes and provides special financial products and rewards to heroes in our community — teachers, police, firefighters, military, not-for-profit and medical professionals, people who help us and protect us every day. This program is our way of saying thank you and it has been a great success. We have also been recognized by the South Carolina State Housing Authority as Lender of the Year. This is an achievement that reflects our commitment to first time homebuyers and the importance of homeownership,” he said.

“At First Reliance Bank our Associates are committed to providing our customers with great service. Our Associates enjoy working here and truly believe they can make a positive difference with every person they touch. We are very proud of our track record for being named One of the Best Places to Work in South Carolina for the last three years. Our Associates also understand that sometimes it takes sacrifice in order to build a stronger future and in support of this commitment, our team and I will forgo 2008 incentive compensation,” Saunders said.

“Looking forward in 2009 we will continue to introduce products and services aimed at helping our customers be successful. In every economic business cycle, high or low there are opportunities created. We see the opportunities everyday as we talk to our customers in our local markets and will do our part in stimulating the economy. We will open a new office in Columbia this spring and we are already experiencing an 80% growth in consumer mortgage application this year. In our home branches in Florence we continue to grow market share giving our company a strong foundation for continued growth.”

“While the issues facing our economy are difficult, we continue to see opportunity and will work together to serve our customers and fulfill our purpose — to make a positive difference in every life we touch.”

ABOUT FIRST RELIANCE BANK

The Company’s one bank subsidiary, First Reliance, has been recognized for its success including being the only bank ever to be named to The Top 25 Fastest Growing Companies(TM) in South Carolina four times (Elliott Davis). First Reliance Bank operates in five branch locations and a loan production office. Its Easy To Do Business With(TM) products and services include: Totally FREE Checking, Totally FREE Business Checking, FREE Coin Machines, a Retail Service Guaranty, and Five Way Mortgage Service Promise, a Worldwide NO FEE ATM Network, and 8-8 Extended Hours in their Florence, Lexington, and Mt. Pleasant locations.

Based in Florence, South Carolina, First Reliance Bancshares, Inc., is a bank holding company with approximately $603 million in consolidated assets as of December 31, 2008. First Reliance Bank, which was opened in 1999, is the Company’s sole operating subsidiary. The bank has two branch locations, a Technology Center, and a Learning Center in Florence, SC. In addition, the bank’s aggressive statewide growth strategy includes current branches in Lexington, Mount Pleasant and downtown Charleston, SC, and a Loan Production office in Greenville, SC. Additional branch expansions include new sites located in Charleston, the Midlands Region, and the Upstate Region. The Company’s stock is traded on the OTC Bulletin Board under the symbol FSRL.OB. Information about the Company is available on the company’s website at http://www.firstreliance.com .

This press release contains forward-looking statements about branch openings within the meaning of the Securities Litigation Reform Act of 1995. Forward-looking statements give our expectations or forecasts of future events.

Any or all of our forward-looking statements here or in other publications may turn out to be incorrect. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. Many such factors will be important in determining our actual future results. Consequently, no forward- looking statements can be guaranteed. Our actual results may vary materially, and there are no guarantees about the performance of our stock.

We undertake no obligation to correct or update any forward-looking statements, whether as a result of new information, future results or otherwise. You are advised, however, to consult any future disclosures we make on related subjects in our reports to the SEC.

    Media Contacts:

    F.R. (Rick) Saunders Jr., President and CEO
    First Reliance Bank
    (843) 674-3001
    rsaunders@firstreliance.comPamela Rhoads, VP Customer Experience
    First Reliance Bank
    (843) 674-3261
    prhoads@firstreliance.com



                    First Reliance Bancshares, Inc.
                      Consolidated Balance Sheet

                                         December 31   December 31  Increase /
                                              2008          2007    (Decrease)
                                          (Unaudited)     Audited
    Assets:
    Cash and Cash Equivalents
                Cash and Due From Banks   $5,451,607    $7,164,650    -23.91%
                Federal funds sold           257,000           -
                        Total cash and
                         cash equivalents  5,708,607     7,164,650    -20.32%

    Investment securities
                Securities available
                 for sale                 76,310,816    58,580,313     30.27%
                Nonmarketable equity
                 securities                4,574,700     3,930,400     16.39%
                        Total
                         investment
                         securities       80,885,516    62,510,713     29.39%

    Loans held for sale                    9,589,081    19,600,850    -51.08%

    Loans receivable                     468,990,202   468,137,690      0.18%
            Less allowance for loan
             losses                       (8,223,899)   (5,270,607)    56.03%
                        Loans, net       460,766,303   462,867,083     -0.45%

    Premises, furniture, and equipment,
     net                                  28,612,022    22,233,746     28.69%
    Accrued interest receivable            2,653,260     3,092,767    -14.21%
    Other real estate owned                  379,950       196,950     92.92%
    Cash surrender value life insurance   10,986,484    10,540,273      4.23%
    Other assets                           3,852,660     3,497,180     10.16%
                 Total Assets           $603,433,883  $591,704,212      1.98%

    Liabilities:
    Deposits:
                 Noninterest bearing
                  transaction accounts   $39,467,609   $43,542,528     -9.36%
                 Interest bearing
                  transaction accounts    34,708,951    39,450,393    -12.02%
                 Savings                 110,629,005    85,819,481     28.91%
                 Time deposits $100,000
                  and over               137,126,182   169,825,252    -19.25%
                 Other time deposits     139,203,637   110,860,061     25.57%
                          Total
                           deposits      461,135,384   449,497,715      2.59%

    Securities sold under agreements to
     repurchase                            8,197,451     7,927,754      3.40%
    Federal Funds Purchased                      -      13,359,000   -100.00%
    Advances from Federal Home Loan
     Bank                                 78,000,000    69,000,000     13.04%
    Note Payable                           6,950,000     3,000,000    131.67%
    Junior subordinated debentures        10,310,000    10,310,000      0.00%
    Accrued interest payable                 623,330       767,577    -18.79%
    Other liabilities                        791,960       814,262     -2.74%
                  Total Liabilities      566,008,125   554,676,308      2.04%

    Shareholders' Equity:
                 Common Stock                 35,250        34,946      0.87%
                 Restricted Stock           (207,653)     (152,762)    35.93%
                 Capital Surplus          26,120,460    25,875,012      0.95%
                 Treasury Stock             (159,777)     (145,198)    10.04%
                 Retained Earnings        11,839,004    11,417,275      3.69%
                 Accumulated other
                  comprehensive income      (201,526)       (1,369) 14620.67%
                  Total Shareholders
                   Equity                 37,425,758    37,027,904      1.07%

    Total Liabilities and Shareholders
     Equity                             $603,433,883  $591,704,212      1.98%



                     First Reliance Bancshares, Inc.
                     Consolidated Reports of Income

                                              For the Year Ended
                                                 December 31,       Increase /
                                              2008         2007     (Decrease)
                                           (Unaudited)    Audited
    Interest Income
    Loans and Fees                         $33,150,366  $35,325,242    -6.16%
    Investment Securities
           Taxable                           1,519,466      892,277    70.29%
           Tax exempt                        1,298,612      780,191    66.45%
    Federal funds sold                          56,343      390,944   -85.59%
    Other interest income                      217,931      151,833    43.53%
                    Total                   36,242,718   37,540,487    -3.46%

    Interest Expense
    Time deposits $100,000 and over          6,714,460    7,002,414    -4.11%
    Other deposits                           6,905,884    9,765,871   -29.29%
    Other interest expense                   3,678,028    1,664,924   120.91%
                   Total                    17,298,372   18,433,209    -6.16%

    Net Interest Income                     18,944,346   19,107,278    -0.85%
    Provision for loan losses                4,934,912    1,643,100   200.34%
    Net Interest Income after provision     14,009,434   17,464,178   -19.78%

    Noninterest Income
             Service charges on deposit
              accounts                       2,018,725    1,901,758     6.15%
             Gain on sale of mortgage
              loans                          1,700,162    2,173,140   -21.76%
             Brokerage fees                    146,343      149,268    -1.96%
             Income from Bank Owned Life
              Insurance                        446,211      406,237     9.84%
             Other charges, commissions and
              fees                             477,418      372,272    28.24%
             Gain on sale of securities
              available for sale                   -          5,996  -100.00%
             Gain on sale of other real
              estate                            22,000       29,186   -24.62%
             Gain on sale of fixed assets        7,091       59,318   -88.05%
             Other                             190,854      204,624    -6.73%
                           Total             5,008,804    5,301,799    -5.53%

    Noninterest Expense
              Salaries and benefits         10,265,635   10,661,153    -3.71%
              Occupancy                      1,926,547    1,360,295    41.63%
              Furniture and equipment
               related                       1,067,845    1,111,919    -3.96%
              Other operating                5,591,619    5,827,908    -4.05%
                          Total             18,851,646   18,961,275    -0.58%

    Income before tax                          166,592    3,804,702   -95.62%
    Income tax expense                        (459,040)   1,245,182  -136.87%

    Net Income                                $625,632   $2,559,520   -75.56%

    Basic earnings per share                     $0.18        $0.74   -75.68%
    Diluted earnings per share                   $0.18        $0.72   -75.00%



                     First Reliance Bancshares, Inc.
                     Consolidated Reports of Income

                                             For the Three Months
                                              Ended December 31,    Increase /
                                               2008         2007    (Decrease)
                                            (Unaudited) (Unaudited)
    Interest Income
    Loans and Fees                           $7,255,344  $9,580,050   -24.27%
    Investment Securities
           Taxable                              493,861     253,630    94.72%
           Tax exempt                           317,599     227,598    39.54%
    Federal funds sold                            1,841       6,524   -71.78%
    Other interest income                         4,989      29,876   -83.30%
                    Total                     8,073,634  10,097,678   -20.04%

    Interest Expense
    Time deposits $100,000 and over           1,189,921   1,940,210   -38.67%
    Other deposits                            1,777,861   2,547,802   -30.22%
    Other interest expense                      860,861     252,753   240.59%
                   Total                      3,828,643   4,740,765   -19.24%

    Net Interest Income                       4,244,992   5,356,913   -20.76%
    Provision for loan losses                 3,177,548     773,702   310.69%
    Net Interest Income after provision       1,067,444   4,583,211   -76.71%

    Noninterest Income
             Service charges on deposit
              accounts                          540,775     506,813     6.70%
             Gain on sale of mortgage loans     254,286     537,191   -52.66%
             Brokerage fees                      34,101      25,048    36.14%
             Income (Expense) from Bank
              Owned Life Insurance              105,835     103,444     2.31%
             Other charges, commissions and
              fees                              115,775     103,265    12.11%
             Gain (Loss) on sale of
              securities available for sale         -           -
             Gain on sale of other real
              estate                             21,300      25,000   -14.80%
             Gain on sale of fixed assets           -        43,214  -100.00%
             Other                               43,280      76,354   -43.32%
                           Total              1,115,352   1,420,329   -21.47%

    Noninterest Expense
              Salaries and benefits           1,922,482   2,739,013   -29.81%
              Occupancy                         777,110     381,261   103.83%
              Furniture and equipment
               related                          422,731     227,095    86.15%
              Other operating                 1,787,956   1,997,258   -10.48%
                          Total               4,910,279   5,344,627    -8.13%

    Income before tax                        (2,727,483)    658,913  -513.94%
    Income tax expense                       (1,078,393)    299,182  -460.45%

    Net Income                              $(1,649,090)   $359,731  -558.42%

    Basic earnings per share                     $(0.47)      $0.10  -570.00%
    Diluted earnings per share                   $(0.47)      $0.10  -570.00%

SOURCE First Reliance Bancshares, Inc.

Contact: F.R. (Rick) Saunders Jr., President and CEO, +1-843-674-3001, rsaunders@firstreliance.com, or Pamela Rhoads, VP Customer Experience, +1-843-674-3261, prhoads@firstreliance.com, both of First Reliance Bank

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