First Reliance Announces 3rd Quarter Net Income of $765,178 – Up 31%

Company Release – 10/11/2008

FLORENCE, S.C., Oct. 11 /PRNewswire-FirstCall/ — First Reliance Bancshares, Inc., (OTC Bulletin Board: FSRL), the holding company for First Reliance Bank, today announced 3rd quarter 2008 unaudited net income of $765,178, an increase of 31%.

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Unaudited net income for the three months ended September 30, 2008 was $765,178, compared to $584,877 reported in the prior-year period. Earnings benefited from growth in net interest income and reduction in non interest expense. Net interest income increased to $4.9 million in the third quarter of 2008 over $4.7 million reported the prior year period. Non interest expense decreased 3%, to $4.5 million in the third quarter of 2008. Diluted earnings per share were $0.21, compared to the $0.17 reported in the prior year period.

Unaudited net income for the nine months ended September 30, 2008 was $2.3 million, an increase of 3%, or $0.63 per diluted share, compared to $2.2 million, or $0.62 per diluted share, for the nine months ended September 30, 2007. Net interest income increased to $14.7 million in the nine months ended September 30, 2008, over $13.8 million reported the prior year period, while non-interest income was $3.9 million for both periods.

As of September 30, 2008, total assets were $573.7 million, an increase of $48.9 million or 9%, over the $524.8 million reported for September 30, 2007. Loans increased 6% to $459.7 million, while deposits increased to $447.6 million, up 2% from $440.8 million reported for the prior year period.

“In this difficult economic environment, we are not without our challenges; our nonperforming assets to total asset ratio has increased from 0.90 to 1.70 as September 30, 2008,” commented Jeff Paolucci, Senior Vice President and CFO of First Reliance Bank. “However, we have taken an aggressive approach to increasing our loan reserves from 1.09% of loans receivable to 1.35%. Even though we have made aggressive provisions for loan losses throughout the year, we continue to exceed our earnings estimate.”

“It is clear from the positive results of the 3rd quarter that our focus on profitable growth backed by conservative business decisions has been a rewarding business strategy for our bank,” commented Rick Saunders, president and CEO of First Reliance Bank. “In a challenging economic environment where many companies have reported negative growth in earnings, we are pleased to report positive growth in earnings. Our conservative investment practices have never included risks related to Fannie Mae or Freddie Mac or any other high risk mortgage backed securities. In addition, we do not make sub-prime mortgage loans and have no exposure in this area. While other banks have suffered the negative effects of these products and practices, First Reliance’s conservative and sound business and banking practices, have allowed us to produce great earnings and position ourselves for future expansion and growth throughout the industry turmoil.”

“First Reliance is a financially sound and well capitalized company with a solid deposit base, and 98% of our customers are satisfied with our excellent service and convenience. We are a safe, strong, and profitable South Carolina community bank specializing in relationship banking with individuals and businesses and we have a long and bright future to look forward to.”

Jeff Paolucci, Senior Vice President and CFO of First Reliance Bank, commented, “First Reliance is financially strong and well capitalized. First Reliance remains in every measurable category a “well capitalized” institution under all regulatory standards. In fact, our capital ratios are well in excess of all regulatory “well capitalized” thresholds, which we feel is a significant accomplishment considering the state of the economy and the problems facing other institutions. Our strong capital, liquidity, and focus on closely monitoring and controlling expenses has increased our lending capabilities and provided us the opportunity to expand our franchise. During the first quarter of 2009, we will further enhance our commitment to be Easy To Do Business With(TM) by opening a new branch in West Columbia, SC. Additional 2009 expansion efforts include a branch on Forest Drive in Columbia, SC.”

“First Reliance is a strong and viable company committed to addressing issues quickly and efficiently as we stay focused on building a strong company for the future. As we continue to move forward in this difficult economic environment, we will continue to carefully and cautiously monitor our banking and business practices to prevent any potential and unforeseen challenges. Our proactive and aggressive risk management systems and emphasis on credit quality have resulted in our strong asset quality, which continues to improve. In addition, our footprint expands into different geographic markets throughout the state of South Carolina thereby reducing the credit risk associated with operating in one location.”

“We have realized several positive accomplishments this quarter,” stated Rick Saunders, president and CEO. “We are pleased to announce that for the past 3 consecutive years, we have been named One of the Best Places to Work in SC(TM). Providing a great place to work, allows us to recruit and develop great, talented people who are aligned with our company’s vision, mission, and values. It is clear that the quality of our work environment has a direct impact on our customers’ experience, due to our recent customer satisfaction score of 98%. We intend to continue to increase our level of customer satisfaction by making every effort to meet and exceed our customers’ expectations. It is our goal to provide the utmost convenience in products and services and excellent customer service.”

“Throughout 2008, we will continue to focus on growing core deposits and leveraging our customer loyalty ratings, while improving our operating efficiencies and managing operating expenses. As we continue to diligently maintain disciplined risk and credit management practices, I am confident that we will continue to attain consistent and sustainable growth.”

ABOUT FIRST RELIANCE BANK

First Reliance Bank, founded in 1999, has assets of approximately $574 million, and employs over 145 highly talented associates. The bank serves Columbia, Charleston, Greenville and Florence markets in South Carolina. The bank has been recognized for its success including being the only company ever to be named to The Top 25 Fastest Growing Companies(TM) in South Carolina four times including 2002, 2004, 2005, and 2006 (SC Chamber/Elliott Davis). In June 2007, the bank was added to the Palmetto 25, a list of S.C.’s largest publicly held companies. In 2006, 2007, and 2008 the bank was also recognized as One of the Best Places to Work in South Carolina by the SC Chamber of Commerce. First Reliance Bank offers a unique Hometown Heroes package of benefits to serve those who are serving our communities, Totally FREE Checking, Totally FREE Business, FREE Coin Machines, a Nationwide NO FEE ATM Network, and a 5 Way Mortgage Service Promise. It also offers 8-8 Extended Hours in all of their Florence, Mt. Pleasant, and Lexington locations and is open on most traditional bank holidays. Its Easy to Do Business With(TM) standard has earned the young bank a customer satisfaction rating of 98% (Lamothe & Associates, Inc., Research Firm). First Reliance Bank is traded as FSRL.OB.

This press release contains forward-looking statements about branch openings within the meaning of the Securities Litigation Reform Act of 1995. Forward-looking statements give our expectations or forecasts of future events.

Any or all of our forward-looking statements here or in other publications may turn out to be incorrect. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. Many such factors will be important in determining our actual future results. Consequently, no forward- looking statements can be guaranteed. Our actual results may vary materially, and there are no guarantees about the performance of our stock.

We undertake no obligation to correct or update any forward-looking statements, whether as a result of new information, future results or otherwise. You are advised, however, to consult any future disclosures we make on related subjects in our reports to the SEC.

Contact Jeffrey A. Paolucci, Senior Vice President and Chief Financial Officer, (843) 674-3250

    Media Contact:
    Jeff Paolucci, Senior Vice President     Ashleigh Miles, PR &
     and CFO                                  Advertising Manager
    First Reliance Bank                      First Reliance Bank
    (843) 674-3250                           (843) 789-1419
    jpaolucci@firstreliance.comamiles@firstreliance.com



                       First Reliance Bancshares, Inc.
                        Consolidated Reports of Income

                                                           Three      Three
                                Nine Months Nine Months   Months     Months
                                   Ended       Ended       Ended      Ended
                                 September   September   September  September
                                  30,2008     30,2007     30,2008    30,2007
                                (Unaudited) (Unaudited) (Unaudited)(Unaudited)
    Interest Income
    Loans and Fees               25,895,022  25,745,192  8,234,706  9,234,300
    Investment Securities
      Taxable                     1,025,605     638,647    349,641    192,571
      Tax exempt                    981,013     552,593    325,521    199,636
    Federal funds sold               54,502     384,420     42,662     48,010
    Other interest income           212,941     121,958     98,977     34,078
        Total                    28,169,083  27,442,810  9,051,507  9,708,595

    Interest Expense
    Time deposits $100,000 and
     over                         5,524,539   5,062,204  1,491,623  1,909,567
    Other deposits                5,128,023   7,218,069  1,722,955  2,613,580
    Other interest expense        2,817,167   1,412,171    932,809    488,234
        Total                    13,469,729  13,692,444  4,147,387  5,011,381
                                                               -
    Net Interest Income          14,699,354  13,750,366  4,904,120  4,697,214
    Provision for loan losses     1,757,364     869,397    609,967    408,961
    Net Interest Income after
     provision                   12,941,990  12,880,969  4,294,153  4,288,253

    Noninterest Income
      Service charges on
       deposit accounts           1,477,950   1,394,945    548,098    486,508
      Gain on sale of
       mortgage loans             1,445,876   1,635,949    319,519    519,818
      Brokerage fees                112,242     124,220      5,685     38,351
      Income (Expense) from
       Bank Owned Life
       Insurance                    340,376       3,820    110,811       (786)
      Other charges, commissions
       and fees                     361,643     259,087    123,548     96,299
      Gain (Loss) on sale of
       securities available for
        sale                              -       4,187          -    (16,187)
      Gain on sale of other real
       estate                           700      16,104        700          -
      Gain on sale of fixed assets    7,091       5,996      7,091          -
      Other                         147,574     437,163     46,705    140,557
          Total                   3,893,452   3,881,471  1,162,157  1,264,560

    Noninterest Expense
      Salaries and benefits       8,343,153   7,922,140  2,589,777  2,694,710
      Occupancy                   1,149,437     979,034    418,005    323,142
      Furniture and equipment
       related                      645,114     607,784    222,624    188,021
      Other operating             3,803,663   4,107,690  1,248,888  1,418,732
          Total                  13,941,367  13,616,648  4,479,294  4,624,605

    Income before tax             2,894,075   3,145,792    977,016    928,208
    Income tax expense              619,353     946,000    211,838    343,331

    Net Income                    2,274,722   2,199,792    765,178    584,877

    Basic earnings per share           0.65        0.64       0.22       0.17
    Diluted earnings per share         0.63        0.62       0.21       0.17



                       First Reliance Bancshares, Inc.
                                Balance Sheet

                                       September 30 September 30  December 31
                                           2008         2007         2007
                                        (Unaudited)  (Unaudited)    Audited
    Assets:
    Cash and Cash Equivalents
      Cash and Due From Banks             5,928,325   12,303,957    7,164,650
      Federal funds sold                          -            -            -
        Total cash and cash equivalents   5,928,325   12,303,957    7,164,650

    Investment securities
      Securities available for sale      56,982,931   34,101,361   58,580,313
      Nonmarketable equity securities     3,922,200    1,905,400    3,930,400
      Investment in trust                   310,000      310,000            -
        Total investment securities      61,215,131   36,316,761   62,510,713

    Loans held for sale                  11,226,920    9,008,486   19,600,850

    Loans receivable                    459,686,752  434,389,319  468,137,690
      Less allowance for loan losses     (6,210,754)  (4,736,321)  (5,270,607)
        Loans, net                      453,475,998  429,652,998  462,867,083

    Premises, furniture, and equipment,
     net                                 23,770,377   20,828,686   22,233,746
    Accrued interest receivable           3,049,352    2,648,767    3,092,767
    Other real estate owned                 293,700      134,349      196,950
    Cash surrender value life insurance  10,880,649   10,436,829   10,540,273
    Other assets                          3,833,230    3,444,406    3,497,180
      Total Assets                      573,673,682  524,775,239  591,704,212

    Liabilities:
    Deposits:
      Noninterest bearing transaction
       accounts                          42,917,049   42,917,750   43,542,528
      Interest bearing transaction
       accounts                          27,159,758   53,403,111   39,450,393
      Savings                           121,475,590   82,138,499   85,819,481
      Time deposits $100,000 and over   131,809,645  150,067,645  169,825,252
      Other time deposits               124,196,593  112,300,558  110,860,061
        Total deposits                  447,558,635  440,827,563  449,497,715

    Securities sold under agreements to
     repurchase                           7,195,414    8,568,084    7,927,754
    Federal Funds Purchased               2,170,000    3,000,000   13,359,000
    Advances from Federal Home Loan
     Bank                                63,500,000   24,000,000   69,000,000
    Note Payable                          3,000,000             -   3,000,000
    Junior subordinated debentures       10,310,000   10,310,000   10,310,000
    Accrued interest payable                583,346      913,244      767,577
    Other liabilities                     1,401,244      752,981      814,262
      Total Liabilities                 535,718,639  488,371,872  554,676,308

    Shareholders' Equity:
      Common Stock                           35,337       34,874       34,946
      Restricted Stock                     (197,635)    (147,729)    (152,762)
      Capital Surplus                    26,064,686   25,808,044   25,875,012
      Treasury Stock                       (155,259)    (145,198)    (145,198)
      Retained Earnings                  13,488,094   11,057,547   11,417,275
      Accumulated other comprehensive
       income                            (1,280,180)    (204,171)      (1,369)
      Total Shareholders Equity          37,955,043   36,403,367   37,027,904

    Total Liabilities and Shareholders
     Equity                             573,673,682  524,775,239  591,704,212


SOURCE First Reliance Bancshares, Inc.

Contact: Jeff Paolucci, Senior Vice President and CFO, +1-843-674-3250, jpaolucci@firstreliance.com, or Ashleigh Miles, PR & Advertising Manager, +1-843-789-1419, amiles@firstreliance.com, both of First Reliance Bank

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