First Reliance Announces Year-End Net Income of $2.6 Million

Company Release – 1/28/2008

FLORENCE, S.C., Jan. 28 /PRNewswire-FirstCall/ — First Reliance Bancshares, Inc., (OTC Bulletin Board: FSRL), the holding company for First Reliance Bank, today announced unaudited net income for the year ended December 31, 2007 of $2,559,520.

(Logo: http://www.newscom.com/cgi-bin/prnh/20041022/CLF051LOGO )

Unaudited net income for the year ended December 31, 2007 was $2.6 million, or $0.72 per diluted share, compared to $3.2 million, or $0.91 per diluted share, for the year ended December 31, 2006.

Unaudited net income for the three months ended December 31, 2007 was $359,728, compared to $984,377 reported in the prior-year period. Net interest income was $5.4 million in the fourth quarter of 2007, while non-interest income was $1.4 million. Diluted earnings per share were $0.10, compared to the $0.26 reported in the prior-year period.

As of December 31, 2007, total assets were $591.7 million, an increase of $135.5 million or 29.7%, over the $456.2 million reported for December 31, 2006. Loans increased 32.4% to $462.9 million, funded primarily by growth in deposits. Deposits increased to $449.5 million, up 20.5% from $372.9 million reported the prior-year period.

“2007 was a year of growth and expansion,” commented Rick Saunders, President and CEO. “Focusing on our Easy To Do Business With(TM) standard of banking, we introduced new innovative products and increased our locations, all with the goal of providing our customers a convenient and first class banking experience.”

“Much of our loan and deposit growth can be attributed to these new innovative and competitive products. To allow our customers immediate access to their deposits, we introduced Same Day Banking, extending the cutoff time for transactions until 8pm Monday through Friday. We also added Easy Link Remote Deposit Capture to our suite of convenient products and services, making it quick and easy for our business customers to make their deposits from their place of business. In addition, we announced that we will now remain open on 6 traditional bank holidays in 2008.”

“In line with our Easy To Do Business With(TM) standard, our 2007 expansion efforts included a new regional headquarters in Lexington, a full service branch in Mount Pleasant, and loan production offices in Greenville and Myrtle Beach. Our expansion efforts proved successful as we have seen a record number of new accounts and a strong growth in services per household. While we have realized several positive accomplishments this year, the decline in our net income can be attributed to net interest margin compression due to declining interest rate movements and our investment in branch expansion. Additionally, while mortgage income increased in 2007, we realized lower than anticipated results due to slowing economic conditions and tightening of mortgage standards within the secondary markets. In 2008, we intend to focus on growing our no cost/low cost deposit accounts, improving operational efficiencies with an emphasis on expense management, and leveraging our customer loyalty ratings.”

“Despite the current market conditions, our current asset quality remains very strong. Our nonperforming assets are at historic low levels, and while our industry faces a number of challenges, I am very optimistic that this trend will continue throughout 2008.”

“We believe that the quality of our work environment has a direct impact on our customers’ experience. Providing a great place to work, allows us to recruit and retain high performing associates. For the past two consecutive years, we have been named One of the Best Places to Work in SC(TM). A positive and high quality work environment along with our Easy To Do Business With(TM) standard of banking has earned us a customer satisfaction rating of 94.7%.”

“Throughout 2008, we will remain committed to providing our customers with a convenient banking experience and superior customer service. During the 1st quarter and throughout the year, an additional number of convenient products and services will be introduced. As we move into 2008, it is our belief that these new innovative products and services will enhance our strategic focus of growing our low cost/no cost deposit accounts and improving our operating efficiencies.”

The Company’s one bank subsidiary, First Reliance, has been recognized for its success including being the only bank ever to be named to The Top 25 Fastest Growing Companies(TM) in South Carolina four times (ElliottDavis). First Reliance Bank operates in 5 branch locations and 2 loan production offices. It’s Easy To Do Business With(TM) products and services include: Totally FREE Checking, Totally FREE Business Checking, FREE Coin Machines, a 5 Way Mortgage Service Promise, a Nationwide NO FEE ATM Network, and 8-8 Extended Hours in their Florence, Lexington, and Mt. Pleasant locations.

Based in Florence, South Carolina, First Reliance Bancshares, Inc., is a bank holding company with approximately $591.7 million in assets as of December 31, 2007. First Reliance Bank, which was opened in 1999, is the Company’s sole operating subsidiary. The bank has 2 branch locations, a Technology Center, and a Learning Center in Florence, SC. In addition, the bank’s aggressive statewide growth strategy includes current branches in Lexington, Mount Pleasant and downtown Charleston, SC, and Loan Production offices in Myrtle Beach and Greenville, SC. Additional branch expansions include new sites located in Charleston, the Midlands Region, and the Upstate Region. The Company’s stock is traded on the OTC Bulletin Board under the symbol FSRL.OB. Information about the Company is available on our website at www.firstreliance.com .

This press release contains forward-looking statements about branch openings within the meaning of the Securities Litigation Reform Act of 1995. Forward-looking statements give our expectations or forecasts of future events.

Any or all of our forward-looking statements here or in other publications may turn out to be incorrect. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. Many such factors will be important in determining our actual future results. Consequently, no forward- looking statements can be guaranteed. Our actual results may vary materially, and there are no guarantees about the performance of our stock.

We undertake no obligation to correct or update any forward-looking statements, whether as a result of new information, future results or otherwise. You are advised, however, to consult any future disclosures we make on related subjects in our reports to the SEC.

    Contact: Jeffrey A. Paolucci
    Senior Vice President and Chief Financial Officer
    (843) 674-3250



                       First Reliance Bancshares, Inc.
                        Consolidated Reports of Income

                                 Twelve Months Ended     Three Months Ended
                                     December 31             December 31
                                   2007        2006        2007       2006
                               (Unaudited)  (Audited)  (Unaudited) (Unaudited)
    Interest Income
    Loans and Fees              35,325,242  29,222,425   9,580,050  7,947,680
       Taxable Securities          892,277   1,029,560     253,630    246,960
       Nontaxable
       Securities                  780,191     639,710     227,598    162,250
       Fed Funds Sold              390,944     687,352       6,524    172,436
       Other Interest
        Income                     151,833     137,538      29,875     42,236
             Total              37,540,487  31,716,585  10,097,677  8,571,562

    Interest Expense
    Time Deposits $100,000
     and over                    7,002,414   4,747,647   1,940,210  1,351,984
    Other Deposits               9,765,871   7,748,192   2,547,802  2,188,074
    Other interest expense       1,664,924   1,717,860     252,753    461,207
             Total              18,433,209  14,213,699   4,740,765  4,001,265

    Net Interest Income         19,107,278  17,502,886   5,356,912  4,570,297
    Provision for loan losses   (1,643,100) (1,392,491)   (773,703)  (224,500)
    Net Interest Income after
     provision                  17,464,178  16,110,395   4,583,209  4,345,797

    Noninterest Income
        Service charges on
         deposit accounts        1,901,758   1,691,913     506,813    466,115
        Gain on sale of
         mortgage loans          2,173,140   1,901,967     537,191    456,076
        Brokerage fees             149,268     138,340      25,048     41,114
        Gain on sale of
         securities available
         for sale                    5,996       7,387         -      (16,142)
        Gain (loss) on sale of
         other real estate           29,187        (13)     25,000        (14)
        Gain (loss) on sale of
         fixed assets                59,318        -        43,214        -
        Credit life insurance
         commissions                  6,100     23,173       2,280      3,809
        Other                       610,860    564,316     173,697    144,880
        Other charges,
         commissions and fees       366,173    263,610     107,086     70,737
                Total             5,301,800  4,590,693   1,420,329  1,166,575

    Noninterest Expense
        Salaries and employee
         benefits                10,661,153  9,487,387   2,739,013  2,614,437
        Occupancy expense         1,360,295  1,130,705     381,261    286,552
        Furniture and equipment
         expense                    834,879    727,457     227,095    214,466
        Other operating expenses  6,104,948  4,926,835   1,997,258  1,225,156
                Total            18,961,275 16,272,384   5,344,627  4,340,611

    Income before tax            3,804,703   4,428,704     658,911  1,171,761
    Income tax expense           1,245,183   1,182,796     299,183    187,384

    Net Income                   2,559,520   3,245,908     359,728    984,377

    Basic earnings per share          0.74        0.96        0.10       0.29
    Diluted earnings per share        0.72        0.91        0.10       0.26



                        First Reliance Bancshares,Inc.
                                Balance Sheet

                                            December 31       December 31
                                                2007              2006
                                             Unaudited          Audited
    Assets:
    Cash and Cash Equivalents
             Cash and Due From Banks             7,164,651        17,328,075
             Federal funds sold                        -          14,135,000
                  Total cash and
                   cash equivalents              7,164,651        31,463,075

    Investment securities
             Securities available for sale      58,580,313        35,931,271
             Nonmarketable equity securities     3,930,400         2,187,600
             Investment in Junior
              Subordinated Debt                    310,000           310,000
                  Total investment securities   62,820,713        38,428,871

    Loans held for sale                         19,600,850         6,632,010

    Loans receivable                           468,137,690       353,491,036
           Less allowance for loan losses       (5,270,607)       (4,001,881)
                   Loans, net                  462,867,083       349,489,155

    Premises, furniture, and equipment, net     22,233,746        13,770,135
    Accrued interest receivable                  3,092,767         2,464,531
    Other real estate owned                        196,949         1,386,380
    Cash surrender value life insurance         10,540,273        10,134,036
    Other assets                                 3,187,180         2,442,529
                  Total Assets                 591,704,212       456,210,722

    Liabilities:
    Deposits:
                  Noninterest bearing
                   transaction accounts         43,542,528        42,107,434
                  Interest bearing
                   transaction accounts         39,450,392        33,243,099
                  Savings                       85,819,481        78,831,730
                  Time deposits $100,000
                   and over                    169,825,252       111,991,864
                  Other time deposits          110,860,062       106,763,956
                          Total deposits       449,497,715       372,938,083

    Securities sold under agreements to
     repurchase                                  7,927,754         8,120,014
    Federal funds purchased                     13,359,000               -
    Advances from Federal Home Loan Bank        69,000,000        28,500,000
    Junior Subordinated Debentures              13,310,000        10,310,000
    Accrued interest payable                       767,577           766,276
    Other liabilities                              814,261         1,483,086
                  Total Liabilities            554,676,307       422,117,459

    Shareholders' Equity:
                 Common Stock                       34,946            34,249
                 Capital Surplus                25,875,013        25,257,814
                 Treasury Stock                   (145,198)              -
                 Retained Earnings              11,417,276         8,857,755
                 Accumulated (loss) other
                  comprehensive income              (1,370)            9,576
                 Restricted Stock                 (152,762)          (66,131)
                  Total Equity                  37,027,905        34,093,263

    Total Liabilities and Shareholders Equity  591,704,212       456,210,722


SOURCE First Reliance Bancshares, Inc.

Contact: Jeffrey A. Paolucci, Senior Vice President and Chief Financial Officer of First Reliance Bancshares, Inc., +1-843-674-3250

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