Coward brings more than 20 years of experience in human resources.

First Reliance Bank announces the addition of Cindy Coward as Vice President of Human Resources. Coward joins First Reliance with more than 20 years of experience in human resources. Her background includes leadership roles with major corporations where she was recognized for a number of successful employee engagement initiatives and for developing and implementing highly effective human resources programs. “From the start, community-minded professionals have been the backbone of the bank,” said David Barksdale, North Carolina president, First Reliance Bank. “We view the HR function as something more than people and policies. It’s a multi-faceted area that is critical to shaping the future growth of the bank. Cindy’s background, skills and record of success in that space, fits our culture and I know that she will make a difference for our associates and our customers.”                                                                                                                                                                     

In this role, Coward will be responsible for the oversight and execution of the Bank’s human resource program, including implementing effective strategies to attract, develop and retain outstanding associates. “It’s an exciting time to work at First Reliance Bank,” said Coward. “I’m honored to be part of its growth in the Carolinas and look forward to building on the foundation of workforce excellence for which the bank has an established reputation.” First Reliance Bank holds a customer satisfaction rating of 95 percent and has been recognized as “One of the Best Places to Work in South Carolina” by the South Carolina Chamber of Commerce for 13 consecutive years. Coward received a master’s degree in human resources development from Webster University and a bachelor’s degree from Clemson University.