When it comes to advertising your business on Facebook, it may seem like a piece of cake while walking in the park. Post a few fun photos, share a couple memes for good fun, maybe even advertise your big event this weekend, all without spending a dime. Besides, think of all the people using Facebook compared with costly advertising alternatives like television, newspaper and radio, right?

While there is no disputing the marketing power of Facebook, it will take more than the occasional “share” to build a following and convert leads into customers. To get the most from your social media marketing, use these five simple tips, and watch as your “likes” turn into sales.

Create Engaging Content: First and foremost, you must have quality content that will catch people’s eye in the midst of the always changing social feed. Rather than share other people’s posts that will only drive ...

It’s never too early to educate your kids about the value of a dollar.

One of the most important life skills you can teach your children is how to responsibly manage money. By beginning their education while they are young, you can instill a healthy understanding of money that will serve them for a lifetime. Sharing the lessons listed below can help your kids avoid mistakes that contributed to major financial challenges in our country, including the mortgage crisis, the $1.1 trillion student loan debt, and $845 billion owed in credit card debt.

1. Sometimes you have wait for something you want.

Perhaps the most valuable lesson you can teach your child early on is that sometimes, you have to wait for things you want. Small children need to learn that you can’t always have everything you want right now. This is especially true when it comes to money. As ...