FLORENCE, South Carolina, May 6, 2011 – First Reliance Bank is pleased to announce James R. Lingle, Jr. (Jay) has joined its board of directors.

"We welcome the addition of Jay Lingle to our board and the experience he brings as CEO of a successful business that provides services to consumers and businesses. Mr. Lingle understands small business and the importance of offering exceptional customer service," said Rick Saunders, First Reliance Bank CEO.

Mr. Lingle is a licensed CPA and Property and Casualty Insurance Agent in South Carolina. He is currently the founder, President and CEO of iFinancial Holdings, Inc. which provides business consulting, property and casualty insurance coverage and other services to consumers and businesses. Prior to forming iFinancial Holdings, Inc. in 2009, he helped form a warranty finance company for Interstate National Dealer Services and from 1984 – 2008, he was President and CEO of a company founded ...