Bank Attributes Rating to Its Purpose of Provide Better Customer and Employee Experiences
FLORENCE, South Carolina, February 8, 2011 -First Reliance Bank's commitment to making its customers' lives better has resulted in the customer's giving the bank a 99% customer satisfaction score in a 2010 independent customer survey. The bank consistently receives high scores from its customers and had a 98% customer satisfaction in 2009. The 2010 rating is 23 points higher than the average national bank satisfaction score and 19 points higher than the average for community banks according to the American Customer Satisfaction Index.

According to Rick Saunders, CEO and President, First Reliance Bank’s unique culture of customer-centric banking begins with highly engaged associates who are passionate about the bank’s purpose, to make the lives of our customers better. “Culture is a reflection of how people act and a company’s brand. Our culture is simply the result of ...